{"id":816,"date":"2023-07-26T14:52:55","date_gmt":"2023-07-26T06:52:55","guid":{"rendered":"https:\/\/www.yimenyun.cn\/emen\/?p=816"},"modified":"2023-07-26T14:52:55","modified_gmt":"2023-07-26T06:52:55","slug":"app%e5%bc%80%e5%8f%91seo%e6%9c%89%e5%95%a5%e4%bd%9c%e7%94%a8%e5%91%a2%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.yimenyun.cn\/emen\/816\/","title":{"rendered":"app\u5f00\u53d1seo\u6709\u5565\u4f5c\u7528\u5462\uff1f"},"content":{"rendered":"

### APP\u5f00\u53d1SEO\uff1a\u539f\u7406\u53ca\u8be6\u7ec6\u4ecb\u7ecd<\/p>\n

\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\uff0cAPP\u7684\u5f00\u53d1APP<\/a>\u4e0e\u63a8\u5e7f\u5df2\u6210\u4e3a\u4e92\u8054\u7f51\u7684\u4e3b\u6d41\u8d8b\u52bf\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u548c\u4e2a\u4eba\u5f00\u59cb\u5728App Store\u548cGoogle Play\u7b49\u5e94\u7528\u5e02\u573a\u4e0a\u63a8\u51fa\u81ea\u5df1\u7684\u4ea7\u54c1\u3002\u4e3a\u4e86\u8ba9\u81ea\u5df1\u7684APP\u5728\u4f17\u591a\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff0cAPP\u5f00\u53d1\u8005\u9700\u8981\u5173\u6ce8APP\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08Search Engine Optimization\uff0c\u7b80\u79f0SEO\uff09\u3002\u672c\u6587\u5c06\u4ece\u539f\u7406\u53ca\u5b9e\u9645\u64cd\u4f5c\u4e24\u4e2a\u65b9\u9762\u5bf9APP\u5f00\u53d1SEO\u8fdb\u884c\u8be6\u7ec6\u4ecb\u7ecd\u3002<\/p>\n

#### \u4e00\u3001APP\u5f00\u53d1SEO\u7684\u539f\u7406<\/p>\n

APP\u5f00\u53d1SEO\u4e0e\u4f20\u7edf\u7684\u7f51\u7ad9SEO\u76f8\u4f3c\uff0c\u5728\u4e8e\u4ece\u7528\u6237\u9700\u6c42\u3001\u5173\u952e\u8bcd\u4f18\u5316\u3001\u5185\u5bb9\u63d0\u5347\u7b49\u65b9\u9762\u63d0\u9ad8APP\u5728\u5e94\u7528\u5e02\u573a\u641c\u7d22\u7ed3\u679c\u7684\u6392\u540d\u3002\u8fd9\u5176\u4e2d\u6d89\u53ca\u4e24\u4e2a\u5c42\u6b21\u7684\u4f18\u5316\uff1a<\/p>\n

1. ASO\uff08App Store Optimization\uff09\uff1a\u5e94\u7528\u5546\u5e97\u4f18\u5316\uff0c\u5373\u9488\u5bf9\u5e94\u7528\u5546\u5e97\u5982App Store\u548cGoogle Play\u7684\u4f18\u5316\u3002\u4e3b\u8981\u4ece\u5173\u952e\u8bcd\u6392\u540d\u3001\u5e94\u7528\u63cf\u8ff0\u3001\u622a\u56fe\u3001\u8bc4\u5206\u8bc4\u8bba\u7b49\u65b9\u9762\u63d0\u9ad8APP\u7684\u53ef\u89c1\u5ea6\u3002<\/p>\n

2. \u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\uff1a\u5373\u9488\u5bf9\u5e38\u7528\u641c\u7d22\u5f15\u64ce\u5982Google\u3001\u767e\u5ea6\u7b49\u7684\u4f18\u5316\u3002\u4e3b\u8981\u4ece\u5e94\u7528\u76f8\u5173\u7684\u7f51\u9875\u3001\u793e\u4ea4\u5a92\u4f53\u63a8\u5e7f\u7b49\u65b9\u9762\u83b7\u5f97\u66f4\u591a\u7684\u641c\u7d22\u6d41\u91cf\u3002<\/p>\n

#### \u4e8c\u3001APP\u5f00\u53d1SEO\u7684\u8be6\u7ec6\u4ecb\u7ecd<\/p>\n

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1. \u9009\u7528\u6709\u5229\u7684APP\u540d\u79f0\uff1a\u5e94\u7528\u540d\u79f0\u5728\u7528\u6237\u7684\u641c\u7d22\u884c\u4e3a\u4e2d\u8d77\u7740\u5173\u952e\u6027\u4f5c\u7528\uff0c\u56e0\u6b64\u5e94\u786e\u4fdd\u5e94\u7528\u7684\u540d\u79f0\u5728\u6709\u9650\u7684\u5b57\u6570\u5185\u4f20\u8fbe\u51fa\u6e05\u6670\u7684\u3001\u5177APP\u5f00\u53d1<\/a>\u6709\u5438\u5f15\u529b\u7684\u4fe1\u606f\u3002\u6b64\u5916\uff0c\u5c1d\u8bd5\u5c06\u5173\u952e\u8bcd\u878d\u5165\u5e94\u7528\u540d\u79f0\u4e2d\uff0c\u5e76\u4fdd\u6301\u572830\u4e2a\u5b57\u7b26\u4ee5\u5185\uff0c\u4fbf\u4e8e\u641c\u7d22\u5f15\u64ce\u8bc6\u522b\u3002<\/p>\n

2. \u5173\u952e\u8bcd\u4f18\u5316\uff1a\u5bf9\u4e8eASO\uff0c\u5e94\u7528\u5546\u5e97\u5173\u952e\u8bcd\u5177\u6709\u975e\u5e38\u9ad8\u7684\u5f71\u54cd\u529b\u3002\u9700\u8981\u6df1\u5165\u7814\u7a76\u76ee\u6807\u7fa4\u4f53\u7684\u641c\u7d22\u4e60\u60ef\uff0c\u627e\u5230\u4e0eAPP\u76f8\u5173\u7684\u70ed\u95e8\u5173\u952e\u8bcd\u3002\u6709\u6548\u5730\u5229\u7528\u5173\u952e\u8bcd\u53ef\u4ee5\u4f7fAPP\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u83b7\u5f97\u66f4\u597d\u7684\u6392\u540d\u3002<\/p>\n

3. \u4f18\u5316\u5e94\u7528\u63cf\u8ff0\uff1a\u5e94\u7528\u5546\u5e97\u548c\u641c\u7d22\u5f15\u64ce\u4f1a\u6839\u636eAPP\u7684\u63cf\u8ff0\u5185\u5bb9\u8fdb\u884c\u6392\u540d\uff0c\u56e0\u6b64\u786e\u4fdd\u63d0\u4f9b\u7b80\u6d01\u3001\u6613\u61c2\u3001\u5177\u6709\u5438\u5f15\u529b\u7684\u63cf\u8ff0\u3002\u5728\u63cf<\/p>\n

<\/figure>\n<\/p>\n

\u8ff0\u4e2d\u878d\u5165\u5173\u952e\u8bcd\uff0c\u6709\u5229\u4e8e\u63d0\u5347APP\u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u6392\u540d\u3002<\/p>\n

4. \u5236\u4f5c\u5438\u5f15\u7528\u6237\u7684\u56fe\u7247\u548c\u56fe\u6807\uff1a\u5e94\u7528\u7684\u56fe\u6807\u548c\u622a\u56fe\u5728\u5438\u5f15\u7528\u6237\u4e0b\u8f7d\u65b9\u9762\u8d77\u5230\u5173\u952e\u4f5c\u7528\u3002\u8981\u786e\u4fdd\u8bbe\u8ba1\u72ec\u7279\u3001\u7b80\u6d01\u548c\u5bcc\u6709\u5438\u5f15\u529b\u7684\u56fe\u6807\uff0c\u540c\u65f6\u7cbe\u9009\u5177\u6709\u4ee3\u8868\u6027\u7684\u622a\u56fe\uff0c\u7a81\u663e\u5e94\u7528\u7684\u6838\u5fc3\u529f\u80fd\u548c\u7279\u70b9\u3002<\/p>\n

5. \u9f13\u52b1\u7528\u6237\u8bc4\u5206\u548c\u8bc4\u8bba\uff1a\u79ef\u6781\u5730\u9f13\u52b1\u7528\u6237\u5728\u4e0b\u8f7d\u548c\u4f7f\u7528APP\u540e\u53d1\u8868\u8bc4\u5206\u548c\u8bc4\u8bba\uff0c\u4ee5\u5efa\u7acb\u826f\u597d\u7684\u53e3\u7891\u3002\u6839\u636eApp Store\u548cGoogle Play\u7684\u7b97\u6cd5\uff0c\u8bc4\u5206\u548c\u8bc4\u8bba\u5bf9\u6392\u540d\u6709\u8f83\u5927\u5f71\u54cd\uff0c\u56e0\u6b64\u79ef\u6781\u5730\u641c\u96c6\u7528\u6237\u53cd\u9988\u5e76\u6539\u5584\u4ea7\u54c1\uff0c\u6709\u5229\u4e8e\u63d0\u5347\u6392\u540d\u3002<\/p>\n

6. \u5728\u641c\u7d22\u5f15\u64ce\u4e2d\u63a8\u5e7f\uff1a\u9488\u5bf9SEO\uff0c\u521b\u5efa\u4e0eAPP\u76f8\u5173\u7684\u4e13\u9898\u7f51\u9875\u6216\u535a\u5ba2\uff0c\u5e76\u5728\u6807\u9898\u3001URL\u548c\u63cf\u8ff0\u4e2d\u52a0\u5165\u5173\u952e\u8bcd\u3002\u901a\u8fc7\u5185\u5bb9\u8425\u9500\u3001\u5efa\u7acb\u53cb\u60c5\u94fe\u63a5\u7b49\u65b9\u5f0f\u63d0\u9ad8\u7f51\u7ad9\u7684\u6743\u91cd\u548c\u6d41\u91cf\u3002<\/p>\n

7. \u5229\u7528\u793e\u4ea4\u5a92\u4f53\u63a8\u5e7f\uff1a\u8fd0\u7528\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u5982Facebook\u3001Twitter\u548c\u5fae\u4fe1\u7b49\u5bf9APP\u8fdb\u884c\u4f20\u64ad\u63a8\u5e7f\u3002\u5206\u4eab\u6709\u8da3\u7684\u5185\u5bb9\u548c\u4e92\u52a8\uff0c\u6fc0\u53d1\u7528\u6237\u5bf9APP\u7684\u5174\u8da3\uff0c\u95f4\u63a5\u63d0\u5347\u641c\u7d22\u6d41\u91cf\u3002<\/p>\n

\u7efc\u4e0a\u6240\u8ff0\uff0cAPP\u5f00\u53d1SEO\u4ece\u539f\u7406\u5230\u5b9e\u9645\u64cd\u4f5c\u90fd\u6709\u5f88\u591a\u503c\u5f97\u5173\u6ce8\u7684\u65b9\u9762\u3002\u53ea\u6709\u5728\u4e0d\u65ad\u5b66\u4e60\u548c\u5b9e\u8df5\u4e2d\uff0c\u624d\u80fd\u638c\u63e1\u63d0\u9ad8APP\u5728\u641c\u7d22\u5f15\u64ce\u548c\u5e94\u7528\u5546\u5e97\u6392\u540d\u7684\u65b9\u6cd5\uff0c\u8fdb\u800c\u83b7\u5f97\u66f4\u591a\u7684\u7528\u6237\u70b9\u51fb\u548c\u4e0b\u8f7d\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

### APP\u5f00\u53d1SEO\uff1a\u539f\u7406\u53ca\u8be6\u7ec6\u4ecb\u7ecd\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\uff0cAPP\u7684\u5f00\u53d1\u4e0e\u63a8\u5e7f\u5df2\u6210\u4e3a\u4e92\u8054\u7f51\u7684\u4e3b\u6d41\u8d8b\u52bf\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u548c\u4e2a\u4eba\u5f00\u59cb\u5728App Store\u548cGoogle Play\u7b49\u5e94\u7528\u5e02\u573a\u4e0a\u63a8\u51fa\u81ea\u5df1\u7684\u4ea7\u54c1\u3002\u4e3a<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1910,1693,1909,1911,91],"topic":[],"class_list":["post-816","post","type-post","status-publish","format-standard","hentry","category-appkf","tag-mac","tag-1693","tag-web","tag-1911","tag-91"],"_links":{"self":[{"href":"https:\/\/www.yimenyun.cn\/emen\/wp-json\/wp\/v2\/posts\/816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yimenyun.cn\/emen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yimenyun.cn\/emen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yimenyun.cn\/emen\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yimenyun.cn\/emen\/wp-json\/wp\/v2\/comments?post=816"}],"version-history":[{"count":0,"href":"https:\/\/www.yimenyun.cn\/emen\/wp-json\/wp\/v2\/posts\/816\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yimenyun.cn\/emen\/wp-json\/wp\/v2\/media?parent=816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yimenyun.cn\/emen\/wp-json\/wp\/v2\/categories?post=816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yimenyun.cn\/emen\/wp-json\/wp\/v2\/tags?post=816"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.yimenyun.cn\/emen\/wp-json\/wp\/v2\/topic?post=816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}